We’re building the CRM we wish we had run.

Atlas Minds Co. is a small, focused software studio. We build tools for operators — the people running brokerages, agencies, coaching businesses, MCA shops, and other revenue-driven service businesses where every conversation matters.

We’ve spent the last few years building things that orbit a CRM. Signl is our call intelligence platform — every call your team has, transcribed, scored, and fed back to coaches and reps. Notos is the realtime call extraction layer that grew out of Signl — pulling entities, intent, and next actions out of conversations and syncing them to wherever your data lives. Metis is our embeddings and retrieval service — a way to drop documents, policies, and conversation history into a queryable index your agents and humans can both use.

All three of those tools have one thing in common: they need a CRM to plug into. For a while we plugged them into Salesforce, or HubSpot, or — for the kind of shop that doesn’t want to spend $300/seat/month — GoHighLevel.

GoHighLevel kept being the answer for the small-shop side of our business. Then it kept being the problem too. Affiliate-driven UX, per-contact pricing, locked data, support that wants to sell you a course. The technology was good enough for 2019. It’s not good enough for the next decade.

Then in November 2025 a client — Kinetik Capital, a 60-rep MCA broker running on aging Salesforce instances — asked if we could replace their CRM with something built around their actual workflow. They didn’t need 90% of Salesforce. They needed a very specific 10% and they wanted it to feel modern, fast, and ownable.

So we built Harmonia. Multi-tenant from day one because we knew we wanted to run more than one shop on it. Supabase-native because auth, realtime, and storage need to be solved problems, not a project. MCP-native because the next ten years of software will be agents driving tools, and a CRM that doesn’t expose its surface to an LLM is a CRM that’s going to feel obsolete in twelve months.

Kinetik went live on Harmonia after a 14-day cutover. They run their pipeline, their lender submissions, their calls, their email, their reporting on it. We learned what works and what doesn’t. We’re opening it up to more operators now — with the bumps, the rough edges, and the receipts.

Shane Richardson is the founder and lead engineer of Atlas Minds Co. Previously a software engineer building developer tools and data platforms; before that, an operator at a sales-driven small business who learned the hard way what bad CRM software costs a team.

Harmonia is opinionated because Shane is opinionated. Every decision in the product — what’s a first-class object, what gets a keyboard shortcut, how a workflow node serializes, what the AI is allowed to do without confirmation — has a person behind it.

Reach Shane at shane@atlasmindsco.com or via the contact form.